Hard Rock International (HRI) CEO Jim Allen has expressed disappointment vin how Atlantic City Hard Rock casino has performed over its short stint in Atlantic City. When Hard Rock was launched in Atlantic City over eighteen months ago it was expected to impress in growth and revenue figures. Expectations of how the Atlantic City division of Hard Rock would perform in comparison to its reality has sourly disappointed the HRI board. Atlantic City’s gambling revenue has been on an upward spike for the past three years, unfortunately this has done nothing for the Hard Rock casino. CEO Jim Allen was very forthcoming with his disappointment with how things have worked out. Find out just what he thinks of how Atlantic City has received the investment they have made.
HRI CEO Comments on AC Hard Rock
Hard Rock’s CEO comes across as entitled as he lambasts Atlantic City for being ungrateful for the investment they put into the city. Allen goes on to say that after creating about 3000 jobs in Atlantic City, they expected a better response from the city. A rather entitled view, especially given the fact that they are not the only casino to launch major projects in Atlantic City. Besides that, they have major competition in that area. It is possible the lack of booming success they hoped for maybe down to the fact that they were riding on their brand name.
Atlantic City Hard Rock was a revamp of the old Trump Taj Mahal. HRI board was hoping to create a new gambling mecca in Atlantic City. However, a year and a half later, things are not what they hoped for. The overall growth of gambling in Atlantic City makes their lacklustre performance lie squarely on their shoulders. Another factor maybe the fact that Hardrock and its host city were in a court dispute, in which h the city had to pay out almost $5 million to the casino operators.